Viktor Bendz

Consultant specialized in creative storytelling, content strategy and copywriting. Originally a journalist, Viktor worked at Expressen, Metro and Sydsvenskan before venturing into the fashion and lifestyle space. Once there, he spent six years at H&M’s global marketing department and two as a freelancer, where he focused on developing creative concepts, setting social strategies, and writing for editorial and commercial clients. Beyond work, Viktor is always hunting for second-hand treasures and planning his next ski trip.